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Best practices to make your internal communication strategy a success

Best practices to make your internal communication strategy a success
Best practices to make your internal communication strategy a success
These best practices will help you continually improve your strategy and make sure you're using your internal communication strategy.
Posted in: Internal communications
Best practices to make your internal communication strategy a success
Best practices to make your internal communication strategy a success

 There is no one-size-fits-all method for effective internal communication. There isn't a magic bullet that'll fix everything. A company's internal communication strategy needs to be tailored to its specific structure, culture, and objectives.

Some businesses will be concentrating on making changes, while others will be seeking to reach out to remote workers who are losing out on important in-person connections. Internal communication strategies will vary greatly between the two. That's why it's important for businesses to have a plan for spreading information inside the company.

Importance of an effective internal communications strategy 

internal communications strategy

An internal communications strategy is more important than ever, especially in the current working environment. When the rules seem to change every day, it's important to be flexible in how you communicate with your staff. Ideas that would be perfect for an in-office staff may need some tweaking to be effective for remote workers. The best course of action is to rely on established norms of internal communication.

The benefits:

1. Helps build and maintain employee morale
2. Encourages transparency and two-way communication
3. Facilitates change throughout the organization
4. Improves employee engagement and loyalty
5. Reduces misunderstanding and conflict
6. Boosts employee productivity

In spite of the lack of a magic bullet, there are several tried-and-true principles that can help you increase employee engagement. To ensure the highest probability of success for your approach, we have identified seven essential best practices for internal communication.

How to form an internal communications strategy that works? 

internal communications strategy

It takes a team effort to develop a plan for internal communications, and that effort never ends. It needs to be prioritized and supported by upper management and regularly monitored by managers at all levels of the organization.

Just how does one launch an internal communications strategy?

Internal communications are vital to the success of any organization. After all, it is only by sharing information and ideas that employees can work together effectively. However, crafting an internal communications strategy that actually works can be a challenge. Here are a few tips to get you started:

First, consider your audience. Who do you need to communicate with, and what do they need to know? Next, think about the best way to reach them. Email may be sufficient for some messages, but others may require face-to-face interaction or even video conferencing. Finally, don't forget to measure the results of your efforts. Regular surveys can help you gauge employee satisfaction and identify areas where communication could be improved. By following these simple tips, you can develop an internal communications strategy that actually works for your organization.

Examples to consider:

  1. Covers all aspects of the company
  2. Includes every employee
  3. List and fulfil every objective
  4. Measures and report the impact

Keep on reading if you want to start an effective internal communications strategy.

Find out problems in your current internal communications strategy 

It's always a good idea to do some preliminary investigation into the internal communication processes that are currently in place. What is working and what is not needs to be evaluated now.

  • Analyze your current performance
  • Finalize your goals and target audience
  • Make a plan to achieve your goals
  • Set a realistic deadline
  • Finalize your team

Define targets and a timetable 

It will take time for your new internal communications strategy to have a noticeable impact on the quality of life in the workplace. To avoid being disappointed, remember that this will take time.

You may improve the quality of your goals by considering internal standards and making a note of the areas where you believe you can have the greatest influence. Also, consider conducting a survey to learn more about the needs of your workforce and how to better tailor your program to their wants and needs.

You need to set your goals by using the S.M.A.R.T strategy, for example:

  • You need to be specific
  • The performance should be measurable
  • The goals must be attainable
  • The goals should be relevant to your team
  • Everything should be time-based

Use key performance indicators 

Your internal communication strategy can and should be quantified in the same way that you evaluate other aspects of your organization. For this, you'll need to settle on a set of primary indicators that will reveal whether or not your plan is paying off.

You can use these numbers to see how often your coworkers access the given materials. This will allow you to analyze your plan and determine which parts require more focus and which can be ignored. For instance, you may find that your team has a strong preference for one particular channel over another.

Or, certain divisions pay more heed to communications from upper management than they do to those from their peers or direct supervisors.

You should monitor key performance indicators, like:

  • Application adoption rates
  • Employee feedback
  • Turnover and retention
  • Interaction with online content
  • Customer satisfaction
  • Innovation
  • Collaboration

Define your target audience 

Your internal communications strategy will benefit from your prior knowledge of who to communicate with and what to communicate with. Even when communicating with employees, you should always write for a specific audience.

To reach your company's diverse workforce, you must first learn which messages and forms will be most effective. Information overload can be reduced with careful planning of the strategy used for communications. Talk to managers and internal specialists to find out what kinds of information they think their teams need.

Your internal communications plan should prioritize getting the correct information to the right individuals at the right time rather than sending out blanket messages to everyone.

Modify the approval process 

Setting up an approval procedure for your material is an important component of developing a plan for internal communication. In this way, you may safeguard against inadvertently disseminating any sensitive information or revealing any blunders inside the team.

  • Establishing responsibility for your internal communications plan amongst your staff.
  • Learn who can be consulted in the approval process across departments.

Required internal communication tools 

There are some communications modes more suited to carrying certain kinds of information. Some organizational changes are better communicated via email, while others may be better relayed via an internal messaging platform.

You can optimize your workflow even further by integrating AgilityPortal with the other solutions you already use, making internal communication and collaboration simpler. AgilityPortal could be useful whether you want to collaborate on internal documents or organize events without starting a never-ending email chain.

Constantly assessing and adjusting

Using KPIs solely for monitoring development is a waste of time. Take their advice to heart and always strive to improve your methods. Communicate strategy reviews should be a regular part of your process, and you should aim for quarterly reviews at the very least.  

What are the internal communication examples?  

Your employees require unambiguous instructions during business disruptions. It makes sense that they would be concerned and baffled. They will likely have numerous concerns, such as:

  • How will all these changes affect my role?
  • To what extent have the old procedures been revised?
  • If the company restructures, will I get laid off?

Effective internal communication is vital in this situation. Many workers feel they don't have complete information even when there isn't a crisis situation.

Takeaways:

  • Make it a priority: If you want your employees to be engaged and productive, then you need to make communication a top priority. Schedule regular meetings and Encourage employees to share their ideas and concerns freely.
  • Be clear and concise: When communicating with employees, it is important to be clear and concise. Be sure to state the purpose of the communication and what you expect employees to do with the information.
  • Use the right channels: Not all forms of communication are equally effective. When possible, use face-to-face meetings or video conferencing to ensure that your message is received loud and clear. Email or memos can be used for less time-sensitive information.
  • Encourage feedback: In order for internal communication to be truly effective, it needs to be a two-way street. Encourage employees to provide feedback on your communications so that you can improve future messages.
  • Measure results: Finally, don't forget to measure the results of your internal communication efforts. This will help you determine what's working well and where there is room for improvement.

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Friday, 30 September 2022

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