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7 Signs You Need to Invest More Effort into Internal Communications Campaigns - UPDATED 2021 – A Complete Guide

7 Signs You Need to Invest More Effort into Internal Communications Campaigns - UPDATED 2021 – A Complete Guide
7 Signs You Need to Invest More Effort into Internal Communications Campaigns - UPDATED 2021 – A Complete Guide
How will you know if your internal communication strategy is successful? 7 Signs You Need to Invest More Effort into Internal Communications Campaigns.
Posted in: Internal communications
7 Signs You Need to Invest More Effort into Internal Communications Campaigns - UPDATED 2021 – A Complete Guide
7 Signs You Need to Invest More Effort into Internal Communications Campaigns - UPDATED 2021 – A Complete Guide

It's incredible to imagine that there are still companies that undervalue or ignore internal communications. Unfortunately, such companies do exist. As a result, their businesses are likely to suffer.

Internal communication is concerned with facilitating effective communication among employees within a company. It includes creating and distributing messages and campaigns on behalf of management, as well as fostering communication with the organization's constituents. This could range from announcing a new policy or telling people about an upcoming event to performing an organization-wide engagement or culture audit. Internal communication is typically handled by the HR department, marketing, or public relations departments; however, it may be handled by any and all divisions within an organization.  Here are a few common types as:

  • Crisis communication
  • Leadership and top-down comms
  • Change communication
  • Crisis communication
  • Information comms
  • Campaign comms
  • Vertical communication
  • Peer communication
  • Culture comms
  • Campaign comms

How to assess internal communication campaigns 

internal communications campaigns

You need to be aware of your organization type to select the indicators for assessment. What does success entail for your organization? Whatever it is, it specifies what data you need to track and how these aids in performance measurement.

Staff retention, employee engagement, productivity rates, and other factors may have a demonstrable, tangible impact on strategic objectives for some. However, it may vary based on the size and development of your company. You can use the following indicators to know why you need to invest more effort into internal communications campaigns:

1. Your employees are not interested in the work anymore

Morale has suffered a setback. Productivity has slowed to a halt. You're losing money because your staff turnover rate is higher than it should be. You believe the problem is due to the market or that your bosses are to blame. However, the issue is most likely related to your internal communication strategy.

2. Your employees are not disconnected

​ You're getting ready to launch a countrywide campaign, but half of your locations have no idea what they're meant to be telling customers. Or you discover that 75% of your front-desk employees aren't even aware of your reward program. Or a client complains that your team isn't using the new sustainable cleaning procedures you shared the week before. You get the picture — you have information that must be disseminated, but it isn't reaching the proper individuals.

3. Top-down internal communication approach

​ What is the state of your internal communication? Maybe a monthly update that goes out to all of the stores? Perhaps you are giving a weekly update on new promotions. In other words, you are communicating with your frontline managers only.

4. Complaints from customers

​ You need to know that a better customer experience begins with a better employee experience. So, it should not come as a surprise when a problem with your customer or guest arises. You should be able to tell that the problem is not with the service or product, but employee experience and internal communication is the main problem.

5. Are your employees reading the updates?

​ Suppose your internal communication is sent at the start of office time (i.e., 9 a.m.) Perhaps it will be posted on your company's intranet. Perhaps you have a list of emails for each employee in your company that you send out. Here's the thing: it won't be noticed straight away by your employees. In fact, they're unlikely to notice it while they're at work. If they read it at all, it'll be after they've done their shift, and they'll be far less likely to engage in any information you're offering.

6. Information is not easily accessible

​ The information needs to be available at hand. It should not be kept in different places. If your employees need to go to different places to find a piece of information, then there is something wrong with your internal communication.

7. There is no direct information sharing channel

Let's say one of your stores in the Midwest comes up with a wonderful way to increase loyalty program sign-ups. Alternatively, a team that changes up the upsell display at cash sees a 10% increase in sales. These are wonderful suggestions that other teams could implement, but only if they were aware of them.

How to run successful internal marketing campaign examples

internal marketing campaign examples

Adding color and brightness to your internal communications is critical. Especially if the target demographic works from home and is more difficult to reach than usual. This segment of your staff requires more powerful communications in order to reintegrate them into the organization.

1.Mention your remote employees  

Everyone appreciates a shout-out now and then, and involving your remote workers in your communications is a perfect step to keep them engaged even if they aren't in the office every day. They should use your intranet to share a fresh concept, a new endeavor, a remote colleague's update, and so on. They will be notified of the mention, and individuals they may not have met will be able to interact with the post and learn more about their remote colleagues.

2.Use gamification

internal communications campaigns

Gamification is a powerful tool for overcoming early reluctance. Employees can enhance their skills or fulfill the objectives you're seeking to meet by allowing them to play a game that delivers points, status, and prizes. A sales scoreboard across all of your regional offices is an example of this. You can also implement this within departments. For example, teams can be formed to participate in a national or worldwide league, with the results posted on the company intranet. This motivates people to log on, support their team, congratulate them, and motivate their salespeople.

3.Using hashtags in intranet social media portal

Using hashtags in intranet social media portal

Hashtags provide a vital function by serving as a badge for a specific topic. Hashtags, which are widely used in the external media, are also an excellent tool for promoting internal communications campaigns. You can use hashtags features in innovative intranets like AgilityPortal.

4.Video calls and media  

Video calls and media abilities

Effective communication is difficult, especially when your audience has a short time. A video should be your first choice to solve this issue.

Using video on your intranet to galvanize a campaign, promote an idea, or share a project with people within your organization is an excellent method to do so. In fact, the video may be one of the simplest and most effective ways to reach out to your target audience. According to statistics, blog posts with video receive three times the number of inbound links as blog posts without video.

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Thursday, 08 June 2023

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