What Can a Strong Brand Message Do For Your Company?

A Strong Brand Message Leads to a Strong Bottom Line 

A strong brand message can do a lot for your company. It can help you attract new customers, and retain existing ones. It can also increase employee morale and loyalty, and help you weather difficult times.  If you starting a new business its important to understand that the brand message is more than just a slogan or a logo--it's a statement of who you are and what you stand for. When developing your brand message, it's important to keep your audience in mind. What are their needs and wants? What does your company offer that meets those needs? 

A clear and concise brand message will help you communicate these things to your target market, and ultimately make your company more successful. 

In a world where businesses are constantly vying for attention, branding has become increasingly important in 2022.

The logo and slogan go hand in hand and the logo is just as important as the name—it's the identity of a business, and it can be a powerful tool for differentiating one company from another. For customers, a strong brand can create an emotional connection that leads to loyalty and repeat business. And for businesses, a well-defined brand can help to attract new customers, build trust, and increase profitability. In today's competitive marketplace, branding is essential for any business that wants to succeed. 

When internal marketing, advertising, sales, and branding teams understand and are on board with a company's branding message, they can articulate it well in content creation, conversations with current and potential customers, and use it strategically to attract more aligned clients – the result is increased brand awareness, loyalty, and increased profit margins.

What is a Brand Message and Why Does it Matter? ​

 A brand message is how a company chooses to communicate with consumers and potential customers. It's the "voice" of the company, and it should be consistent across all platforms, from website copy to social media posts. Why does this matter? Because a strong brand message will help connect consumers with the company in a way that goes beyond simply selling products or services. 

A brand message should be aspirational, relatable, and memorable. It should make people want to be part of the company's story. In short, it should be about more than just what the company does - it should be about why it does it. When crafting a brand message, companies should ask themselves how they can connect with consumers on a deeper level. 

What values do they share? What problems are they trying to solve? Answering these questions will help create a brand message that resonates with consumers and sets the company apart from its competitors.

A brand message is commonly a short phrase or sentence that is communicated either verbally or via text copy that efficiently explains a company's values to its target audience. It differentiates you from your competition and describes what your company does, why it does it, and how it's done. It's the verbal or text representation of the promise a company offers to its customer base.

With hundreds of thousands of products on the market, consumers can get lost in the search but developing a brand message with meaning resonates with your ideal clients. It demonstrates the value your company offers and when consumers see customized worth in their lives, the likelihood of purchase and future brand loyalty skyrockets.

There are some really powerful brand message strategy examples to analyze while developing your own. 

"Just Do It."Nike's brand message urges its customers to get up and get moving – using their equipment and apparel, of course. 

Nike

"Shave Time. Shave Money." Shaving off some dollars from your razor budget, the brand message developed by Dollar Shave Club screams its value for clients. 

Dollar Shave Club

"The Ultimate Driving Machine." Boasting its vehicle performance, BMW does a great job of positioning its company at the top of the list with its brand message. 

BMW

Benefits of Developing a Strong Brand Message

​Brand messaging aims to provide customers a unique representation of who your business is using strong and concise language and urges them to consider your products and services. It works to separate your company from the rest of the industry based on your core business values and mission to solve the problems of its key audience.

A solid brand message makes a strong first impression with customers and screams authenticity. It develops trust and credibility for the company while tapping into an emotional connection with the client base. As it increases brand awareness and company recognition, it in turn drives sales numbers up and revenue with it.

When brainstorming your solid brand message, it's crucial to research your target audience, current industry trends, competitor brand performance, and your company goals, objectives, and vision. Use that data when drafting the overall brand message.

Once you've devised a solid brand message, it's time to put it into the framework which includes developing somewhat of omnipresence and consistency among every message, post, video, phone call, and set of copies. It will become the structure of all marketing efforts that drive sales and profit. 

So just to confirm the main benefits of a strong brand:

1. A strong brand creates an immediate impression. In a world where first impressions matter, a strong brand can help you stand out from the crowd.
2. A strong brand builds trust. Consumers are more likely to trust a company with a strong brand because they perceive the company as being more established and trustworthy.
3. A strong brand inspires loyalty. Once you've built up trust with consumers, they are more likely to remain loyal to your brand instead of switching to a competitor.
4. A strong brand differentiates you from the competition. In a competitive marketplace, it's important to have a distinctive brand that sets you apart from your rivals.
5. A strong brand can increase the value of your company. A well-recognized brand can add significant value to your business, making it more attractive to potential investors and buyers.

Professional Branding Agencies Demonstrate Proven Results

With so much at stake, and the fact that your business success relies on a strong brand message strategy, it's beneficial to consider hiring a professional branding agency with demonstrated proven results. The investment in an expert branding company is often overshadowed by the dramatic increase in profits.

Still on the fence? Let's spell out the benefits of using the pros. 

Award-Winning Designs

​ When researching potential branding agencies to work with, view their previous work and accolades. Not only do you need a pro who can articulate your personal message, but one who's got proven results with the clients they've worked with.

Expert Research Analytics ​

​ The research phase of developing a brand message is extensive and while most business owners don't have (or make) the time to conduct invasive research to base their brand message, branding agencies are well-versed in both capturing crucial data about your target audience, competitors and industry, but also how to integrate it into your branding to produce the desired outcome.

On-Time and On-Budget Branding ​

  When devising your own brand messaging, funding can get out of hand and the development process can continue to extend as you progress through the framework. Branding agencies often create a guarantee to deliver on time and on budget with the awareness of the length of time and capital required to create a solid brand message.

Deep Commercial Understanding ​

Startups and new entrepreneurs may not have a strong understanding of their industry from a marketing and branding perspective but working with a professional agency that touts experience in your market promises actual results. They've already done the work.

High-Level of Creativity

Professional branding agencies hire the best of the best creative minds to help their clients in developing unique and powerful brand messaging. Business owners are always experts in their products and services, but may not be branding specialists – yet.

It's an invasive and extensive process to create influential branding messages to help your business thrive in ever-changing markets, so it may be time to consider reaching out to a professional branding agency for some help and – get it right from the start.