The Power Of Explainer Videos: Boosting Conversion Rates And Sales

We've all come across articles and recent data highlighting the difficulties associated with human attention spans in today's fast-paced world. Holding onto an audience's attention is no easy feat. 

In light of this challenge, explainer videos have risen as a potent tool for businesses, educators, and individuals to convey complex concepts in a straightforward and captivating way. 

Supported by compelling statistics and research, this article explores the factors that make explainer videos a highly effective communication medium. 

What Is an Explainer Video?

An explainer video is a concise video typically employed for marketing or sales endeavors. 

It effectively showcases a company's product, service, or business concept. These videos are commonly found on landing pages or prominently displayed on a website's homepage. Additionally, some businesses utilize explainer videos as promotional content on platforms such as Facebook and other social media websites.

Below, we outline the essential components of an explainer video and provide insights on how to create your own.

What Makes a Good Explainer Video?

​Concise Duration: Typically, explainer videos run for under three minutes, with the most effective ones often clocking in at one to two minutes. Clear Call to Action (CTA): An explainer video should explicitly convey the desired action for the audience to take after viewing it. 

Problem-Centric: These videos focus on addressing a specific problem, elucidating their product or service, and explaining why it's the solution. Alignment with Brand and Audience: 

The effectiveness of explainer videos is amplified when their style and tone resonate with both the brand identity and the target audience. 

High Quality: To effectively convey a brand's value proposition, explainer videos must maintain high production and content quality.

All outstanding explainer videos share these common traits.

So, how do the finest explainer videos achieve brevity, quality, compelling calls to action, and clear solutions? They adhere to a consistent structure:

1. What: Identifying the audience's problem.
2. How: Demonstrating how your product or service addresses this issue.
3. Why: Articulating why the audience should choose your solution.

Often, explainer videos become engrossed in the "what" and "how" aspects, inadvertently overlooking the "why." While they adeptly explain the product or service, they fall short in conveying the company's underlying mission. 

To effectively communicate the "why," your company must comprehend its target audience through a video marketing strategy and present a compelling mission statement that authentically resonates with the intended viewers.

The Impact of Explainer Videos on Conversion Rates

Explain videos have a significant impact on conversions and statistics. Here are some of the benefits of using explainer videos:

• Increased conversions: Explainer videos can help to increase conversions by up to 86%. This is because they are able to clearly explain the benefits of a product or service in a way that is engaging and easy to understand.
• Improved brand awareness: Explainer videos can help to improve brand awareness by up to 70%. This is because they are able to tell the story of a brand in a visually appealing and informative way.
• Increased website traffic: Explainer videos can help to increase website traffic by up to 50%. This is because they are able to drive people to a website to learn more about a product or service.
• Improved SEO: Explainer videos can help to improve SEO by up to 15%. This is because they are able to increase the amount of time that people spend on a website, which is a factor that search engines consider when ranking websites.

Here are some statistics that demonstrate the impact of explainer videos on conversions and statistics:

• 85% of consumers say that they are more likely to buy a product after watching an explainer video about it.
• 73% of consumers say that explainer videos make them more confident in their purchase decisions.
• 64% of consumers say that they are more likely to recommend a product or service to a friend after watching an explainer video about it.
• 95% of marketers say that explainer videos are an effective way to generate leads.
• 81% of marketers say that explainer videos are an effective way to improve brand awareness.

Overall, explainer videos are a powerful tool that can help businesses to increase conversions, improve brand awareness, increase website traffic, improve SEO, and generate leads.

Some tips for creating effective explainer videos

• Keep it short and sweet: Explainer videos should be no longer than 2 minutes long. People are more likely to watch and engage with shorter videos.
• Focus on the benefits: Explain what your product or service can do for your customers and how it can solve their problems.
• Use clear and concise language: Avoid using jargon and technical terms. Your customers should be able to understand your video without having to look up words.
• Use visuals: Explainer videos should be visually appealing. Use high-quality images, videos, and graphics to keep your viewers engaged.
• End with a call to action: Tell your viewers what you want them to do next, whether it's visiting your website, signing up for your newsletter, or making a purchase.

By following these tips, you can create explainer videos that will help you to achieve your business goals. 

8 Reasons Why Explainer Videos Are So Effective for Business

Additionally, explainer videos can harness the power of visual storytelling techniques to establish an emotional bond with the viewers. By employing relatable characters or scenarios, these videos facilitate a brand's relatability and enhance the likelihood of the audience forming a favorable impression of the brand.

Here are 8 other reasons your can benefit from an explainer video. 

1. Simplifying Complex Concepts

At the core of every product or service is a solution to a problem. Yet, many offerings, especially in the tech and B2B sectors, can be complex and intimidating to the uninitiated. This is where explainer videos come to the rescue.

With the perfect blend of visuals, concise script, and engaging narration, they can distill multifaceted concepts into easily digestible chunks. For businesses seeking a seamless way to get their message across, numerous explainer video services are now available, offering tailor-made videos that suit specific industries and audiences.

In essence, these videos act as interpreters, ensuring that potential customers understand your offering, thereby increasing the likelihood of a conversion. 

2. Enhancing Engagement

The average internet user has an increasingly shorter attention span. Walls of text or complex graphics can be a turn-off, causing potential customers to bounce off a page without truly grasping the value proposition.

Explainer videos, on the other hand, are designed to capture and retain attention. Through compelling visuals and a well-paced narrative, they keep viewers hooked, ensuring that the core message is not just seen but also absorbed. 

3. Building Brand Personality

In the crowded digital space, establishing a distinct brand identity is crucial. Explainer videos offer businesses the opportunity to infuse their personality into their marketing efforts.

Whether it's through the choice of animation style, the tone of voice, or the narrative's humor, these videos allow brands to showcase who they are, fostering a deeper connection with their audience.

4. Improving SEO Rankings

 Search engines love fresh and engaging content. Videos, especially explainer videos, are known to increase the time visitors spend on a website. 

This increased "dwell time" signals to search engines that your website offers value, thereby potentially boosting your rankings. Additionally, websites with videos are more likely to earn backlinks, another vital factor in SEO.

5. Facilitating Shareability​

In the age of social media, shareable content is gold. Explainer videos, with their blend of information and entertainment, are ripe for sharing.

A well-crafted video can quickly go viral, increasing brand visibility and reach exponentially. Every share translates to a broader audience, more potential leads, and, ultimately, higher conversion rates.

6. Enhancing Recall Value

Humans are hardwired to remember stories. An engaging explainer video tells a story – about a problem and its solution, about a journey, or about an innovation. 

This narrative style, combined with compelling visuals, ensures that viewers remember the video and, by extension, the brand, long after they've watched it.

7. Offering Versatility​

Explainer videos are not just for websites. They can be used in presentations, trade shows, email campaigns, and even in physical stores. Their versatility ensures that businesses can leverage them across multiple touchpoints, providing consistent messaging and reinforcing brand identity.

8. Driving Action

A well-crafted explainer video serves as more than just an informational tool; it's an influential motivator for viewers. Beyond merely detailing the features or benefits of a product or service, these videos play a pivotal role in guiding the viewer's decision-making process. With a meticulous blend of visuals, music, and voiceover, they create an emotional resonance, making the viewer more receptive to the core message.

But what truly sets apart a top-tier explainer video is its innate ability to encourage actionable steps. Clear call-to-action cues, seamlessly woven into the storyline, either through strategic visuals or persuasive narration, steer the viewer towards a specific course of action.

This could be anything from signing up for a newsletter, exploring more about the product, or proceeding to make a purchase. By gently nudging the viewer's intent and guiding their journey, these videos markedly amplify conversion potential, turning passive viewers into engaged customers.

Wrapping up 

The digital age has brought with it a plethora of marketing tools and strategies. However, few can match the impact and efficiency of explainer videos. 

They are not just content; they are communication tools that bridge the gap between businesses and their audience, translating complex ideas into relatable narratives. As the digital landscape continues to evolve, the power of explainer videos to boost conversion rates and sales is only set to grow.

For businesses, they are not just an option but a necessity in a world that values clear, engaging, and impactful communication.