Boost Employee Engagement with Fun and Creativity: A Guide to Organizing TikTok Competitions and Giveaways

Organizing a competition or giveaways on TikTok might sound tedious, but when used with a proper plan, it can increase your search engine rankings efficiently.

TikTok is the most used and popular social media platform. To say that TikTok is a hot topic now will not be a lie. While people use it to spend their leisure time, brands utilize this tool to find and engage new audiences.

The one thing that makes TikTok stand unique among other social media apps is its compelling Content creation features. When it comes to increasing content engagement and brand awareness organizing competitions and giveaways is vital

People usually get attracted to gifts. And so giveaways or competitions are essential to tempt the audience to follow your page or buy your products. Also, you can try and use the Trollishly to increase conversion and boost sales.

Now that you know the benefits, learn how to organize competitions or giveaways effectively. 

TikTok Contests or Giveaways

Well, now that you know how conducting contests and giveaways is vital in boosting your business, read the details below to learn more clearly.

In giveaways, we select a random person and award gifts based on the comments, likes, or viewer counts that better match our rules and guidelines. Giveaways are widely popular among many brands because they increase followers and engage customers.

Even if it has many benefits, you should use the giveaways with proper planning and creative ideas. Why? Because ultimately, too much of anything is good for nothing.

While you provide giveaways to a random person, Contests are given based on the winners. For example, most TikTok contests/giveaways are in video format.

Once the videos are submitted and reviewed, you can choose the best based on total views and likes. Thus you can award and motivate the winner effectively. Organizing competitions will also result in increased brand awareness and enhanced brand loyalty.

Now that you know the difference between contests and giveaways, let's dive in and learn how to organize the contests and giveaways in detail. 

Tips To Organise the Contests and Giveaways in TikTok

TikTok is growing and becoming popular day by day. New content creators and brands find TikTok as a user-friendly and easy-to-use interface. And so, more than millions of people are using this platform now.  It's a great idea to use the platform for your next TikTok giveaway ideas.

As the growth rate increases, competitions and the need to stand unique arise. And this is where contests and giveaways play their role. When planned properly, these two can successfully increase your brand authority and better customer satisfaction. Well, you can see the tips below. 

1. Set Your Goals and Choose the Format of Giveaways or Contests

Setting goals and choosing the format of giveaways or contests for employees at work can be a great way to motivate and engage your workforce. Here are some steps to follow:

1. What is the purpose of the giveaway or contest? Is it to encourage teamwork, productivity, or creativity? Understanding the purpose will help you determine the appropriate format.
2. Who is the target audience? Are you targeting a specific department or the entire company? Knowing your target audience will help you tailor the giveaway or contest to their interests and preferences.
3. Based on the purpose and target audience, choose the format of the giveaway or contest. Some popular formats include raffles, scavenger hunts, trivia games, and photo contests. Consider what would be most engaging and enjoyable for your employees.
4. Establish TikTok giveaway rules, including eligibility requirements, deadlines, and any necessary guidelines or restrictions.
5. Determine what the prize will be and ensure that it aligns with the purpose and format of the giveaway or contest. The prize can be monetary or non-monetary, such as extra vacation days or a gift card.
6. Spread the word about the giveaway or contest through email, company newsletters, or social media. Encourage participation and provide updates on the progress of the giveaway or contest.
7. After the giveaway or contest is over, evaluate the results and determine if it achieved the intended purpose. Use the feedback to improve future giveaways or contests.

By following these steps, you can set effective goals and choose the right format for giveaways or contests that will engage and motivate your employees at work. 

2. Before the Announcement, Select the Gifts or Prizes​

Selecting the gifts or prizes for your employee giveaway or contest is an important step to ensure its success.

Once you have finalised the schedule, timing, and format, focus on the gifts and awards you have to give. When you provide gifts or giveaways, always use your products. Presenting your products will let your audience know the quality of your products. Thus, resulting in increased loyalty and providing an opportunity to increase your revenue. 

Before announcing the gifts or prizes:

1. Figure out how much you are willing to spend on gifts or prizes. This will help you narrow down your options and avoid overspending.
2. The gifts or prizes should align with the purpose and format of the giveaway or contest. For example, if the purpose is to encourage teamwork, consider prizes that promote collaboration, such as team-building activities or off-site outings.
3. Surveying employees to get their input on what prizes they would like to receive. This can help increase engagement and ensure that the prizes are well-received. 
4. Offer a variety of prizes to appeal to different interests and preferences. Consider a mix of monetary and non-monetary prizes, such as gift cards, extra vacation days, or company-branded items.
5. List clear guidelines for how the prizes will be awarded, such as through a random drawing or based on specific criteria. This will help ensure fairness and transparency in the selection process.
6. Check with your legal and HR departments to ensure that the prizes are compliant with company policies and applicable laws.

By following these steps, you can select appropriate and engaging gifts or prizes for your employee giveaway or contest that will motivate and reward your workforce. 

3. Create Entry TikTok giveaway guidelines​ and Official Rules​

Doing a giveaway on TikTok Live can be a great way to engage with your audience and attract new followers. So  after the decision part is over, start creating entry guidelines and official rules. As always, creating rules will inform your audience that the competition is credible and help you choose the winners carefully.

When creating entry guidelines, remember to add certain things, such as this competition abiding by "TikTok community guidelines." And also, you have to add a disclaimer mentioning that "no purchase is required" to participate in this competition. Doing this will encourage your audience to trust you more. 

TikTok giveaway guidelines is done by creating entry guidelines and official rules for your employee giveaway or contest is an important step to ensure that the contest is fair and transparent. 

Here are some steps to follow:

1. Determine who is eligible to participate in the contest, such as full-time employees, part-time employees, or specific departments. Make sure the criteria are clear and easy to understand.
2. Establish a specific entry period for the contest and communicate it clearly to employees. This will ensure that all entries are received within the same timeframe and no one is disadvantaged.
3. Outline the process for submitting entries, including any required forms, deadlines, or submission methods. Be clear about what is required to enter and how entries will be evaluated.
4. Set clear criteria for judging the entries, such as originality, creativity, or adherence to the theme. Make sure the criteria are objective and clearly communicated to participants.
5. Determine how the prizes will be awarded, such as through a random drawing or based on specific criteria. Be clear about the number of prizes and their value.
6. Include any necessary legal disclaimers, such as limitations of liability, in the official rules. This will protect the company from any legal issues that may arise.
7. Communicate the rules clearly to all employees who are eligible to participate in the contest. Make sure the rules are easy to understand and accessible.
8. Obtain any necessary approvals from legal or HR departments before announcing the contest or accepting entries.

By following these steps, you can create fair and transparent entry guidelines and official rules for your employee giveaway or contest that will encourage participation and engagement from your workforce

4. Announce and Promote Your Contest or Giveaway

The last and most crucial step is announcing and promoting your contest to as many as possible. Therefore, your promotion strategy must be good to attract more people and make them participate in your contest.

To reach a wider audience, you can promote your contest or giveaway on other social media platforms such as Instagram, Facebook, Twitter, etc. You can also buy tiktok likes to enhance your brand's awareness and sustain growth.

Hence, these essential tips will help you efficiently organize TikTok contests or giveaways. To help you understand better, we have included some bonus points below as an example. 

Creating entry guidelines and official rules for your employee giveaway or contest is an important step to ensure that the contest is fair and transparent. Here are some steps to follow:

1. Provide a list of who is eligible to participate in the contest, such as full-time employees, part-time employees, or specific departments. Make sure the criteria are clear and easy to understand.
2. Add a specific entry period for the contest and communicate it clearly to employees. This will ensure that all entries are received within the same timeframe and no one is disadvantaged.
3. Outline the process for submitting entries, including any required forms, deadlines, or submission methods. Be clear about what is required to enter and how entries will be evaluated.
4. Set clear criteria for judging the entries, such as originality, creativity, or adherence to the theme. Make sure the criteria are objective and clearly communicated to participants.
5. Determine how the prizes will be awarded, such as through a random drawing or based on specific criteria. Be clear about the number of prizes and their value.
6. Include any necessary legal disclaimers, such as limitations of liability, in the official rules. This will protect the company from any legal issues that may arise.
7. Communicate the rules clearly to all employees who are eligible to participate in the contest. Make sure the rules are easy to understand and accessible.
8. Obtain any necessary approvals from legal or HR departments before announcing the contest or accepting entries.

By following these steps, you can create fair and transparent entry guidelines and official rules for your employee giveaway or contest that will encourage participation and engagement from your workforce.

Bonus Points

 There are a lot of ways that you can use a content idea for contests/giveaways. Among them, as a bonus, we have discussed the two most popular ways to help you reach a wider audience, increasing followers and awareness.

1. Organising Video Contest

As TikTok is famous for its short video content, organizing video contests can be relevant and more engaging. In addition, you can easily manage video content.

Example: You can ask your contestants to create and post a video on their page using your contest hashtags. Hashtags are super valuable for situations such as this. Thus this can be more useful in organizing a contest hassle-free.

 2. Organizing Giveaway on Instagram and Promoting It

Another effortless way to organize contests and giveaways is posting the video/post on Instagram and promoting it on TikTok. This is the most practical and accessible way because it will let the audiences of both social media platforms know about the contest, thus resulting in increased impressions and conversions.

Hence these are the two most popular ways to organize a contest/giveaways on TikTok. However, there are still a lot of options. Among them, you can choose the best that suits your goal and reap the benefits.

Final Thoughts

 When it comes to business and building brand awareness, being prepared with strategies is essential. You cannot just post advertisements and expect results. Time is changing, and with it are the trends. So, you must stay alert and be updated with the latest trends to be a trendsetter.

Therefore, you must organize these competitions and giveaways frequently to increase your page's reach and attract new customers organically. So, what are you waiting for? Start organizing and get recognized more.