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How to transform your business by investing in technology?

How to transform your business by investing in technology
How to transform your business by investing in technology?
How to transform your business by investing in technology? This article will highlight how technology can help you to transform your business in 2023.
Posted in: Digital Transformation
How to transform your business by investing in technology
How to transform your business by investing in technology?

Your business must adopt the new tech or software which is important to the consumer experience. It can help you to compete in today's commercial battlefield. All businesses must implement this, no matter what sector or industry they operate in.

You must allocate sufficient time, money, and effort to a digital transformation strategy. It is necessary to give your business a fighting chance in this digital transformation era. It has a lot of advantages, like connecting with customers and making internal processes easy. It can also help to speed up product launches and make people creative.

This article will highlight how technology can help you to transform your business in 2023.

How can technologies help you to improve your business? 

How can technologies help you to improve your business

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According to World Economic Forum (WEF), $100 trillion will be added to the economy through digital transformation by 2023.

You can also take advantage of it. Businesses can use free tools like Google Analytics to analyze customer data. It provides many insights that you can use to improve your customers' conversion rate and overall experience. You can use the data to make changes to your business strategy. For example, you should focus on your competitor's business data. It can be helpful in outperforming your competitors and boosting sales. 

Use software to backup the important data

Gartner report says that about 91% of businesses have stepped into digital transformation, and 87% of senior businesspeople consider it a priority. Likewise, cybercrime is also increasing. Worldwide, companies are reportedly being ruined by malicious software and hackers. Most companies that have been the target of a data breach have seen a decline in client confidence and a tarnished image. No business, no matter how large, is immune to financial damage from a data breach.

Maintain vigilance as a business leader and arm yourself with backup software and recovery and continuity resources. These are programmes that employ AI to identify potentially harmful data and programmes. 

Use new payment methods 

According to a report, three out of four businesses will be able to adapt to digital transformation. The ability to transmit and receive funds online via a web-based payment system is crucial to the success of modern businesses. Web-based payment has allowed many companies to attract new customer bases because of its versatility and various payment methods. Simply put, if you offer a variety of online payment choices, you'll attract more customers who prefer to shop with you via that payment method.  

Use productivity apps


Workers are known by the tools they use; the same is true for businesspeople.

The good news for business owners and managers is that modern technology provides access to productivity applications that can boost productivity for less money. If you have a mobile device, you can download various applications, such as:





Most of these applications are either completely free or come with a free tier of service that can be synced with the desktop versions. In a short amount of time and with minimal effort, you can accomplish a lot with the help of these productivity applications. 

Use virtual assistants 

 According to a report, 89% of businesses have already begun the digital transformation. Hiring a virtual assistant can give your business high-quality, human-touched technological answers. Freelance websites are rife with virtual assistants, and even small companies can afford their services. They can pick up the slack on labour-intensive projects, allowing you to focus on expanding your business.

Using technology to expand your business quickly and efficiently is necessary for today's market. The aforementioned technological solutions are the pinnacle of what can be done to boost a business's success, whether you're the CEO, an entrepreneur, or a small business owner.

Improve internal communication 

Maintaining a productive remote workplace relies heavily on clear lines of communication. Hold meetings with your group using a private video conferencing service like Zoom, Skype, or another similar service. It's more efficient than setting up in-person gatherings, which can take much work.

Use a web-based corporate communication application like Slack for instant messaging. Members of your team can log in whenever they like, from wherever they happen to be, and they won't miss out on any changes. Likewise, you can use intranet portals like AgilityPortal.

How you plan and organize your operations may shift due to the technological tools that ease communication. It can potentially make you more approachable and a more involved boss. 

Better customer service 

 To succeed in the business, you must provide outstanding customer service. In addition to focusing on making a sale, you should also consider the overall shopping or browsing experience that your consumers will have.

With today's tech, it's simple to set up an online help centre where customers can submit inquiries, make appointments, or participate in surveys and questionnaires.

Improve your marketing campaigns

Most companies have the same overarching objective: increasing earnings and brand recognition. Luckily, a well-planned marketing strategy can increase interest in your offerings and bring in more customers.

Posting flyers around town or purchasing ads in local papers and periodicals are obsolete tactics in today's digital communication era. Use social media to spread the word and get started with marketing tools.

Create a site and reach out to people. Use an opt-in page to gather email addresses from your intended audience. Web-based business promotion and customer outreach can be amplified with the help of videos.

Use hybrid work to your advantage

According to Gartner, 90% of businesses will consider information as a valuable asset for growth. Technological advancements have radically transformed the conventional office building as a place of employment. Telecommuting has been around for a while, but it has become increasingly essential since the COVID-19 pandemic forced office workers to work remotely for their safety.

Companies should use modern intranets to reap the full benefits of the hybrid work model, such as increased productivity, greater employee satisfaction, and lower operational costs. 

Automate processes to save time

 The availability of cutting-edge digital tools can help you save time and effort in the workplace. 

There will always be day-to-day, weekly, and monthly operations that must be completed.

You can save time and effort by eliminating repetitive human tasks with the help of automation tools like business process automation, intelligent automation, and robotic process automation. 

While you may have to invest time and money to get things set up and trained, the time and money saved by streamlining your processes will be well worth it.

Wrapping up 

Spending money on digitally transforming your business will pay off in the long run, and it doesn't have to happen all at once. Create a business plan outlining the possible financial and operational gains that could be made by investigating the tools you've selected. Determine which technological options fall within your price range and prioritize those that will positively affect your business and its consumers. Plan to pay for the upgrades throughout one to five years and then get assistance implementing them (which may include training).

There are many opportunities for your business to benefit from digital transformation in terms of revenue generation, cost cutting, and future-proofing in the digital period. Only you, your market, and your future vision can determine your business's best course of action.

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Tuesday, 05 December 2023
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