The Importance of Digital Signage For Employee Communications in 2023

Digital signage" refers to any electronic device that employs digital technology, such as an LCD, LED, or projection screen, to show text, images, videos, and animations. It has a wide range of applications, from marketing and navigation to internal communications.

Digital signage is an effective tool for companies to use in order to enhance communication with their employees. It enables companies to distribute information instantly and in a way that is both aesthetically appealing and easy to remember.

This article will explain the importance of digital signage for employee communications and discuss popular internal signage examples.

Understanding Digital Signage For Employee Communication 

Digital signage in employee communications refers to using digital displays in a business or organization to relay messages and information to employees. Displays like these can be strategically placed in high-traffic areas like lobbies, conference rooms, and break rooms to reach as many workers as possible.  

Improved employee communication 

One of the primary advantages of employing digital signage for employee communications is that it enhances collaboration. With digital signage, companies can update their employees in real-time, facilitating the timely dissemination of important announcements and instructions.

You can reach many workers quickly and easily, regardless of location, by placing digital screens strategically and broadcasting relevant information to them. The importance of this cannot be overstated, especially for businesses with numerous offices. Remote workers can also benefit from web-based digital signage. 

Increase employee efficiency

Thanks to digital signage, it is possible to reach many employees quickly, independent of their physical location. Compared to more conventional channels of communication like paper-based materials, electronic mail, or personal interaction, this saves time and money.  

Easy customization

Easy customization of digital signage is a major selling point for internal communication. To ensure that the messages displayed on digital signage are both relevant and engaging, they can be tailored to be shown only to specific groups or departments.

The ability to tailor messages to particular teams or departments within an organization is a major benefit of customizable messaging campaigns. Digital signage allows human resources to target particular departments or employee groups with targeted messages, such as job postings or benefit information. 

Similarly, sales teams can use digital signage to increase engagement and motivation by displaying real-time sales data or promotions to targeted teams or places. 

What Is Digital Signage In Internal Communications? 

Using digital signage for brand promotions and awareness efforts makes sense, but several questions come to mind regarding improving internal communication.

What are the benefits of digital signage for your company? 

Does it meet your internal communication needs, and how will it help you build strong relationships with your employees?

Digital signage can improve how an organization's employees communicate in many ways.

For example, digital signage can show important messages and updates in a visually appealing and dynamic way. This makes it easier for workers to pay attention and remember. This kind of communication can make employees more interested in news, updates, and events at their business.

Digital signage can also show real-time information, so workers are always updated on the latest news and changes. This is especially important for businesses with various locations or workers in different places, where traditional communication methods can be harder and take more time.

Digital signage can also be changed to show specific messages to groups or departments, ensuring the messages are current and exciting. This makes it more likely that workers will pay attention to what they are told.

Also, digital signage can send messages to many workers simultaneously, regardless of location. This saves time and money compared to traditional ways of communicating. This is especially important for companies with many employees or offices in different places.

More importantly, digital signage can show internal metrics, key performance indicators (KPIs), or other data visualizations. This can help motivate employees and promote a healthy feeling of competition. This can make workers more productive and interested in their jobs.

Lastly, digital signage can be used to show training and development materials, making it easier for workers to get information and learn at their own pace. This removes the need for managers or HR staff to give the same information repeatedly, giving them more time to do other things.\

To summarize, digital signage can:

●Help to increase engagement

●Improve real-time communication

●Send targeted messages

●Improve efficiency

●Help to measure metrics and KPIs

●Help in employee training and development 

Use cases of digital signage in internal communications 

There are many ways that digital signage can be used in internal communications. For example:

●Digital signage can be used to show important company news and updates, like the launch of a new product, a new project, or a change in business policy. This can help keep workers up to date on what's going on in the company.

●You can use digital signage to honor workers for years of service, being named employee of the month, or finishing a big project. This can help boost the mood of employees and build a sense of community within the company.

●It can also be used to show training and development tools like safety procedures, compliance training, or new software updates. This makes it easier for workers to get training materials at their own pace and gives managers and HR staff more time to do their jobs.

●You can use digital signage to show internal metrics, key performance indicators (KPIs), and other data visualizations to support healthy competition and motivate employees. This can make workers more productive and interested in their jobs.

●It can also be helpful to let people know about future events like employee wellness programs, team-building activities, or company-wide parties.

Thus, there are many different ways that digital signage can be used in internal communications. By using digital signage, businesses can keep workers informed, interested, and motivated, which will lead to better business results in the long run. 

Best Practices For Internal Digital Signages

Digital signage is an excellent way for organizations to get important information to their employees in a visually exciting and informative way.

Here are the Internal digital signage best practices:

●Before you use digital signage for internal communications, you should know precisely what you want to accomplish. Think about what kinds of information you want to share and how often you want to add new information.

●The information on digital signs should be easy to understand and take in. Don't put too much information on your screens, and use clear, straightforward writing that is easy to read.

●Your digital signs should have high-quality, exciting images. Use pictures, videos, and animations to help get your message across and get your employees' attention.

One way to make sure you have great images for your digital signs is to use an easy-to-use photo editor. This will help you create stunning visuals that will grab attention and convey your message effectively.

●Change the content on your digital signs often to keep your workers interested and up-to-date. Make a content calendar to help you plan and make updates ahead of time.

●When making material for your digital signage, think about the types of people who work for you. Ensure your message is right for your audience by thinking about their hobbies, preferences, and how they like to talk.

●Before putting new material on your digital signage screens, ensure it is clear and compelling by testing it with a small group of employees. Before sending the content to everyone in your business, get feedback and make any necessary changes.

●Set up ways to measure how well your internal digital signage is working. This could be how engaged your employees are, how well they remember your messages, or how often people interact with your material. Use these metrics to make your message and plan better and better over time.

By following these best practices, organizations can use digital signage to communicate with their workers to keep them informed and interested in essential messages. 

Popular Internal Digital Signage Examples

Digital signage inside a company is a good way to get messages to employees. There are many well-known ways that internal digital signs can be used to get the word out. There are many internal digital signage examples that you can use as inspiration.

One example is putting up important business news and announcements, like when a new product comes out, when a project is updated, or when there is a company event. Digital signs can also be used to honor employees for things like being an employee of the month, getting a raise, or having their work anniversary.

Digital signage can also show training videos, tips and tricks, and other educational material to help workers improve their skills. Digital signage can also show essential messages like evacuation alerts and weather warnings. Digital signage can also be used to show safety tips and reminders for the workplace, such as how to lift heavy items safely or avoid accidents.

It can also inform workers about the company's social and environmental projects and how they can get involved. Digital signs can also promote health and wellness programs, such as healthy eating, exercise programs, and mental health tools. Digital signs can be used to show information about the culture of the company, upcoming events, and ways for employees to get involved.

You can also use digital signage to show customer feedback, reviews, and testimonials so that employees know how customers feel about the goods and services of the company. Lastly, digital signage can ask employees what they think about business culture, working conditions, and employee benefits. In general, there are many ways for a company to use digital signage for internal communications.

SnapComms Digital Signage​

An example of Digital signage software is SnapComms is a popular digital signage platform that helps companies connect with their employees more effectively. The platform has several tools and features that make it easy for companies to build and send targeted messages to their employees through various channels.

Key features of SnapComms Digital Signage ​ 

One of the best things about SnapComms is that it can make and send interesting digital signage material. The platform lets organizations make customized digital signage displays that can be made for specific groups, such as different offices or teams within the organization. These displays can be used to share news and updates, promote internal events and projects, recognize employee successes, and more.

Digital signage examples snapComms also lets you send digital signage information through several different channels. This includes desktop reminders, screensavers, wallpaper, ticker messages, and more. By using a variety of channels, companies can make sure their messages reach workers in the most likely way to get their attention and get them involved.

Another important thing about SnapComms its the best digital signage software that can measure how well digital signage efforts are doing. The platform gives organizations detailed analytics and reporting, which can help them see how their workers respond to their messages. This information can be used to make sure that future digital signage efforts are as successful as possible.

Available tools in SnapComms Digital Signage 

SnapComms also has several other tools that can help companies improve how they talk to each other inside the company. 

For example, the platform can make and send newsletters, polls, quizzes, and more specific to a group of people. This can help companies get their workers' feedback and ensure they know about important news and information.

SnapComms is a strong digital signage platform that can help businesses better connect with their employees. By offering a variety of channels and features, the platform makes it easy for businesses to make and send messages that are likely to catch employees' attention and get them involved. With detailed analytics and reporting, organizations can also see how well their digital signage efforts work and make changes to ensure they get the best results possible.

Wrapping up 

Digital signage is a great way for companies to share information with their employees. It has a lot of benefits, such as the ability to send focused messages visually excitingly, measure how well campaigns work, and encourage employee engagement and feedback. As digital technology is used increasingly in the workplace, digital signs are becoming a more important way to communicate with employees. By using a digital signage platform like SnapComms, companies can ensure that their messages are delivered in a way that will most likely get their employees' attention and keep them interested. This can lead to better communication, employee experience, and productivity.