With 82% of online traffic coming from videos, 54% of the customers craving more videos from their favorite brands, and 55% of viewers consuming videos regularly, for marketers, video is something they cannot afford to miss out on.
Videos play an important role in the daily lives of people these days. And that's the reason why they want more videos from the businesses they prefer. In fact, as per reports by Wyzowl, 68% of the users like to learn more about products and services through videos instead of going through long text.
At present, video content marketing is not a choice but a compulsory marketing component for businesses. It helps them keep up with the trends, stay ahead of the competition, and, most importantly, achieve their business objectives.
Here's how video content helps businesses achieve their objectives:
Videos do not just grab attention but make a viewer stay on a page for long. They even influence a viewer's decision to buy a certain product or service, thanks to the animations and graphic effects used in them.
Different forms of videos like explainers and demonstrations make a prospect stop scrolling through by delivering them exactly what they want.
Keep in mind that only well-made videos bring in conversions and sales, so use a video editing tool to create a video online to perfection. Customers who go through eye-catching video content feel interested to know the company's details and products.
There's no need to target direct selling through videos as it does not work anymore. Instead, use videos to convince your prospects and make more inbound sales.
Informative and engaging videos with perfect brand value proposition offer more brand exposure. If you are targeting brand awareness, video is the right medium for you as it has the power to reach a large number of audiences.
Nowadays, audiences have become more sensitive. They want true engagement and authentic content from brands which is only possible through videos. Video is interactive media that does not take time to establish a brand's message.
Video is easily consumable, and the audience does not need to use their imagination to grasp the idea conveyed through a video. That's because products and services are in action in a video helping the audiences easily perceive a brand story.
Since the audiences can view and even share videos easily, it is the right medium for your company to improve its branding and exposure in the market. You can make more of a company overview and promotional videos to have your branding in place.
Take the example of Tuft & Needle, the popular mattress company here. The company gives full credit to video content for the explosive growth it has achieved recently. Good quality, engaging videos have helped the company reach its prospective customers- the people who visit its site searching for "best Mattresses."
The company uses everything from long explainer videos to super-short stints to create brand awareness on a much wider level.
People on the internet are there to find solutions to their problems. And there is no better way to give them what they want than to use a video. Use explainer videos to shape your brand by giving easy explanations for your complex products.
You can use product videos on your landing page and your site's main pages for your visitors to understand your products and services thoroughly. Also, do not forget to use product-featuring videos on different social channels like Instagram, Facebook, and YouTube.
Remember, unless you can explain the benefits of your products to prospective customers, they will not convert. Only when the customers find proper solutions to their problems through your product video will they stay longer on your site and even buy your product. You can also use product demonstration videos for this purpose.
Nowadays, people do not have the time to go through long texts or take in length phone conversations. Even if they are interested in learning more about your brand, they will no longer resort to these traditional ways of getting information. In such circumstances, the best tool to use is video content.
Videos build trust among prospects and loyal customers by giving them all the information they want about your company, its products, and its services. This way, videos contribute to your organization's sales procedures.
You can use an online free video maker to create interactive visual content that will help prospects and current customers understand more about your brand, features of your offerings, products' use and services.
When you present your company details in an informative and entertaining way through videos, it is quite natural for customers to associate with your brand on a wider scale.
Learn from Bulb, the fast-developing energy supplier from the UK that uses video marketing to unseat its old and established competitors.
Starting from exclusive, attractive video advertisements to emotive testimonials, instructional visuals, and powerful branding content, the company uses different types of videos to build trust among prospects and its loyal customers.
Videos can help you build an efficient and competitive team required for achieving growth. As per surveys by Careerbuilder, video job postings generate 12% more views and bring in 34% more applications than the other mediums.
Thus, videos are an effective way for companies to hire talented individuals that can be an asset. Well-made recruitment videos with interesting CTAs engage the viewers while capturing the company environment and culture at the same time.
If you still lag in using videos for your business promotion, it is high time you do so. No matter what your business goals are, take time to plan out the perfect video content marketing campaign so you can achieve what you want. The high ROI from videos will help you achieve great marketing results.