What is internal communications? It refers to the process through which information is shared within an organization, ensuring that employees at all levels are informed, engaged, and aligned with the company's goals. 

Internal communications serve as the backbone for effective collaboration, decision-making, and a cohesive company culture. Its purpose is to promote transparency, foster trust, and enable the smooth flow of information, allowing employees to stay connected and motivated. 

According to a survey, 93% of workers say communication is effective in their workplace. 

For organizations to thrive, it is essential to establish clear internal communication strategies that create a positive work environment and enhance overall productivity. Strong internal communications are key to business success.

What is Internal Communications? ​

​What is internal communications? According to the definition of internal communications, it is the process of sharing information, ideas, and updates within an organization to ensure that all employees are aligned and informed. Internal communications play a vital role in fostering a transparent and open environment where employees feel connected to the company's goals and vision.

Various channels are used to facilitate internal communications, each serving specific purposes. Emails are commonly used for formal communication, while intranets provide a central hub for accessing resources, documents, and company-wide announcements. Team meetings, whether in-person or virtual, allow for real-time discussions, feedback, and brainstorming. Also, instant messaging platforms like Slack or Microsoft Teams support quick, informal communication and collaboration between colleagues.

By utilizing these diverse channels, organizations can ensure that information flows smoothly across departments, teams, and hierarchies. 

Effective internal communication ensures that employees understand their roles, feel supported in their work, and can easily access the resources they need. It also strengthens relationships within teams and builds a sense of belonging, ultimately contributing to a more productive and cohesive workforce. 

In today's fast-paced work environment, clear and consistent internal communication is crucial for organizational success.

Internal communications goals examples

​Here are some examples of internal communications goals that organizations can set to improve employee engagement, alignment, and overall organizational efficiency:

1. Enhance Employee Engagement

Foster a culture where employees feel valued and motivated through clear and transparent communication.

Increase employee participation in surveys, forums, and discussions by 20% within six months.

2. Improve Organizational Alignment

Ensure that 90% of employees can articulate the company's mission, vision, and goals by the end of the quarter.

Communicate strategic updates promptly to all teams within 48 hours of leadership announcements.

3. Increase Collaboration Across Teams

Facilitate interdepartmental collaboration by launching a centralized platform for knowledge sharing and achieving 80% adoption within three months.

Organize monthly town halls or virtual meetings to encourage cross-functional updates and teamwork.

4. Boost Awareness of Company Policies and Initiatives

Ensure that all employees complete policy acknowledgment (e.g., new compliance guidelines) within one week of release.

Launch an awareness campaign for new benefits or training programs, reaching 95% of employees within two weeks.

5. Strengthen Leadership Visibility

Create a monthly "Leadership Connect" newsletter or blog to share insights and updates directly from executives.

Schedule quarterly "Ask Me Anything" sessions with leadership to promote transparency and accessibility.

6. Enhance Feedback Mechanisms

Increase the number of employees providing feedback through surveys or suggestion boxes by 25% within six months.

Implement a system to respond to 100% of employee feedback within two weeks of submission.

7. Support Change Management Initiatives

Develop and execute a change communication plan for upcoming organizational shifts, ensuring 100% of employees understand the changes before implementation.

Reduce resistance to change by achieving a 90% employee satisfaction rate regarding the clarity of change-related communications.

8. Promote Inclusion and Diversity

Highlight diversity initiatives and success stories in 50% of internal communication channels over the next year.

Increase participation in inclusion-focused workshops or events by 30% within six months.

9. Improve Onboarding Communication

Ensure that 100% of new hires complete onboarding within the first 30 days, with access to all required resources.

Create a dedicated onboarding portal to guide new employees through company policies, culture, and team introductions.

10. Increase Employee Awareness of Achievements

Regularly celebrate team and individual successes through monthly newsletters, recognition programs, or all-hands meetings.

Highlight employee contributions in 75% of internal communication updates.

The Importance of Internal Communication in Organizations

​Communication gaps lead to 25% decrease in sales according to a study. The importance of internal communication cannot be overstated in any organization. Internal communication is the process of sharing crucial information among employees, which is essential for fostering a cohesive, well-informed team. 

Without a clear communication strategy, information can become fragmented, leading to misunderstandings, disengagement, and inefficiencies.

The definition of internal communications goes beyond simply passing along messages; it involves creating a seamless flow of information that enhances collaboration and promotes clarity within teams. When internal communication is effective, employees are more likely to stay aligned with organizational goals, understand their roles, and work toward common objectives.

• Clear and consistent communication fosters a sense of belonging, motivation, and commitment among employees, leading to higher productivity and satisfaction.
• Streamlined internal communication enables teams to share knowledge, align on goals, and work together more effectively, reducing misunderstandings and delays.
• Internal communication ensures employees understand the company's vision, mission, and strategic objectives, helping them contribute meaningfully to its success.
• Transparent communication builds trust and a positive workplace culture, critical factors in retaining top talent and improving overall morale.
• Effective communication helps employees navigate organizational changes, reducing resistance and ensuring smooth transitions during restructuring, mergers, or policy updates.

Effective internal communication improves productivity by reducing confusion and streamlining workflows. Teams are better able to collaborate and solve problems efficiently when everyone is on the same page. Additionally, strong internal communication supports a positive company culture by fostering trust, transparency, and employee engagement. 

Employees who feel informed and heard are more likely to contribute to the organization's success, resulting in higher morale and retention.

Why does Internal Communication Matter?​

Internal communication is essential because it empowers employees to perform their roles effectively. 

By fostering clear communication, organizations ensure employees understand their responsibilities, enabling them to deliver exceptional service to residents, partners, and stakeholders. Moreover, it aligns employees with the organization's vision and objectives, as the corporate plan outlines.

The benefits of effective internal communication extend far beyond operational efficiency. Research shows it positively impacts key areas such as employee performance, retention, innovation, customer satisfaction, and overall well-being. These outcomes strengthen an organization's ability to achieve strategic goals and maintain a competitive edge.

Supporting evidence underscores the value of informed and engaged workforces. 

Organizations with strong internal communication practices report:

• Customer Satisfaction: Up to 20% higher satisfaction rates due to improved service delivery.
• Employee Retention: Companies with effective communication are 4.5x more likely to retain top talent.
• Public Reputation: Transparent communication enhances public trust and credibility.
• Innovation: Engaged employees are 21% more productive and 59% more innovative.

These insights are particularly relevant for local governments. The push for greater commercial viability and the need to encourage resident self-service make effective internal communication a strategic necessity. By investing in clear, consistent messaging, organizations can gain commercial advantages and strengthen their public reputation.

The Goals of Internal Communications

​The goals of internal communications are essential for creating an environment where employees are informed, engaged, and aligned with the organization's mission. One of the primary internal communications goals is improving employee engagement. When employees receive clear, consistent, and relevant information, they feel more connected to the organization and motivated to contribute their best efforts.

Another key goal is ensuring clarity in communication. Ambiguity can lead to confusion and decreased productivity. Clear communication helps employees understand their roles, responsibilities, and expectations, reducing misunderstandings.

Internal communications also play a critical role in aligning teams with the company's mission and vision. When all employees are well-informed about organizational goals, they can better contribute to shared objectives, ensuring that the team works cohesively toward a unified purpose.

Ultimately, the goals of internal communications revolve around building a culture of transparency, trust, and collaboration, which are critical for organizational success and employee satisfaction.

Why is it Important To Have Communication Goals?

Strong communication skills enable you to express your ideas clearly while fostering a better understanding of your team and customers. Research shows that 86% of employees and executives cite lack of collaboration or ineffective communication as the primary causes of workplace failures (Salesforce, 2022). Clear communication SMART goals can help you develop these critical skills, making you a more effective and valued team member.

By improving communication, you enhance your day-to-day interactions and increase your potential for career growth. According to a study by the Carnegie Institute of Technology, professionals with strong communication skills are 13% more likely to receive promotions. 

Communication Goals Examples:

• Focus on delivering concise messages that are free of ambiguity to ensure understanding among all team members.
• Practice fully engaging with speakers, paraphrasing their points, and asking clarifying questions to ensure accurate comprehension.
• Aim to regularly offer actionable and positive feedback to colleagues to foster growth and collaboration.
• Work on delivering presentations or speeches with more excellent poise and effectiveness, minimizing anxiety and maximizing impact.
• Develop skills to write professional, concise, and error-free emails, reports, and other documents.
• Learn to tailor communication methods to suit diverse audiences, ensuring inclusivity and engagement.
• Effectively utilize platforms like Slack, Zoom, or Microsoft Teams to enhance remote and hybrid team collaboration.
• Improve your ability to navigate difficult conversations, focusing on understanding and resolution.
• Create opportunities for open dialogue and alignment within the team to achieve shared goals.
• Respond to customer inquiries promptly and with clear, helpful information to boost satisfaction.
• Strengthen team relationships and communication channels to improve organizational efficiency.
• Effectively complement verbal communication with body language, facial expressions, and tone of voice.

These goals help create a structured approach to improving communication skills in personal and professional settings. 

Is Internal Communication The Same as Employee Engagement?

Internal communication and employee engagement share many similarities, with overlapping themes that enhance employee engagement through effective communication. 

Research identifies four key drivers of successful employee engagement, all of which are deeply intertwined with internal communication:

• Leaders who communicate a compelling vision and direction for the organization inspire employees and align them with long-term goals.
• Managers who actively support their teams, empower individuals, and foster a culture of success.
• A culture where employees feel heard, have multiple opportunities to share their views, and know their input is valued and acted upon.
• Daily behaviour consistently reflects organizational values, ensuring alignment between words and actions. Promises are either fulfilled or transparently explained.

Internal communication is central to building a strategic narrative, fostering dialogue with managers, encouraging employee input, and maintaining transparency. 

These functions often lead to the perception that internal communication and employee engagement are synonymous. 

However, while they are interconnected, they are distinct.

The Difference:

• Internal Communication - An action that involves using information and dialogue to inform, motivate, and inspire employees.
• Employee Engagement - A reaction or outcome resulting from strategic investments in communication, culture, and organizational development.

Beyond Communication:

While internal communication plays a pivotal role, employee engagement is influenced by broader factors, including:

• Training and Development: Opportunities for professional growth.
• Cultural and Environmental Factors: Workplace culture and physical environment.
• Pay and Benefits: Competitive compensation and perks.
• Recruitment and Retention: Ensuring the right people join and stay.
• Management Structures: Effective leadership frameworks.

These factors extend beyond the scope of internal communication and often fall under the remit of HR or organizational development.

Collaborative Approach:

Some councils and organizations place employee engagement initiatives within HR, while internal communication is part of a broader communication directorate. Regardless of the structure, the key is fostering a close working relationship between departments. Regular collaboration ensures employee concerns are addressed holistically and communicated effectively.

Finally, internal communication and employee engagement should be championed as a shared responsibility across the organization. Everyone, not just those with formal roles in communication or HR, should contribute to fostering a positive, engaged, and informed workplace culture.

What Are Internal Communications Jobs?

​Internal communications jobs encompass a variety of roles that focus on ensuring the flow of information within an organization. One key role is that of a communication manager, who is responsible for developing and implementing communication strategies, creating content, and overseeing how messages are delivered across different channels.

HR communicators also play an essential role in internal communications, particularly in sharing policies, updates, and promoting a positive company culture. They work to ensure employees are informed about HR-related matters like benefits, wellness programs, and organizational changes.

Content creators, including writers, designers, and video producers, contribute by crafting compelling internal communications materials such as newsletters, blogs, and social media posts. They work to make information engaging and easily digestible for employees.

Together, these roles support the organization's goal of effective communication, fostering collaboration, engagement, and a strong company culture through clear and timely information.

Different Internal Communications Jobs

Internal communications roles vary based on the size and structure of an organization, as well as the complexity of its communication needs. Below is a list of common internal communications jobs: 

Internal Communications Specialist Job Description

​As an Internal Communications Specialist, you play a pivotal role in shaping and delivering the company's messaging. Strategic and detail-oriented, you craft communications that resonate across multiple channels, ensuring clarity, consistency, and engagement. This role often acts as the editorial backbone, fostering an informed and connected workplace culture.

Internal Communication Responsibilities

• Develop and execute communication plans that align with the company's vision and business goals.
• Analyze message reach and audience feedback to refine strategies and improve impact.
• Create compelling content for newsletters, announcements, and internal websites.
• Organize engaging events, such as town halls or employee recognition initiatives, to strengthen corporate culture.
• Act as the bridge between departments, facilitating clear and transparent communication.

Internal Communication Skills Required

• Expertise in content strategy, including crafting targeted messages and maintaining a consistent brand voice.
• Proficiency in communication software and analytics tools to measure and improve engagement.
• Outstanding writing and editing skills adaptable to various platforms and audiences.
• Strong collaborative abilities to coordinate with multiple teams and departments.

How AgilityPortal Can Help

AgilityPortal's internal communication and announcement tracking software empowers Specialists to measure message effectiveness with precision. With real-time data on readership and engagement, you can adapt your strategy dynamically to maximize impact.

AgilityPortal helps you go beyond the clicks—fostering genuine connections and understanding within your team.

What are common tasks for an Internal Communications role?

Collaborate Across Departments: Ensure employees are informed about company news, goals, projects, and plans.

Develop and Implement Strategies: Align internal communication plans with the company's vision, mission, and product positioning.

Manage Communication Channels: Oversee emails, blogs, intranet platforms, and presentations, including content creation, scheduling, engagement analysis, and story development.

Facilitate Management and Meetings: Support leadership by crafting messages, coordinating internal events, and managing logistics.

Plan and Implement Tools: Analyze existing tools, research new platforms, collaborate with IT and executives, and deploy effective communication technologies.

The Role of an Internal Communications Manager

 As an Internal Communications Manager, your responsibilities may include a range of tasks to foster transparent, consistent, and engaging communication within the organization. 

Here's what a typical day might involve:

• Develop Communication Strategies: Collaborate with senior leadership to create an internal communication plan that aligns with organizational goals.
• Communicate Key Initiatives: Ensure organizational projects and updates are effectively shared with employees and stakeholders.
• Content Creation and Management: Plan, write, and edit content for internal communication channels, such as the intranet, newsletters, or email bulletins. This may include overseeing content layout and design.
• Engage Stakeholders: Keep stakeholders informed about progress and address their questions or concerns.
• Visual Storytelling: Translate ideas into engaging visuals or collaborate with creative teams, including designers and art directors.
• Leverage Social Media: Use internal social media platforms to foster employee communication and engagement.
• Team Management: Oversee an internal communications team or manage individual officers to execute the communication strategy.
• Presentations and Events: Deliver speeches or presentations at company events, such as annual general meetings (AGMs).
• Executive Support: Draft messages, speeches, or scripts for senior leaders to communicate effectively with employees.
• Maintain Consistency: Ensure that internal communication aligns across all platforms and is consistent with external messaging.
• Feedback and Adaptation: Respond to employee feedback, adjusting content and strategies as needed.
• Crisis Management: Lead the internal communication response during crises, safeguarding the organization's reputation and maintaining employee trust.
• Executive Advising: Keep senior executives informed about organizational developments through regular updates, whether in-person or written.

This multifaceted role is pivotal in bridging the gap between leadership and employees, ensuring clear communication, engagement, and alignment across the organization.

Essential Skills for an Internal Communications Professional

Strong Writing Abilities: Exceptional skills in writing, editing, and proofreading are essential, along with the ability to identify and craft engaging stories from employees.

Effective Speaking Skills: Proficiency in public speaking is important, as you may need to deliver presentations to staff. A deep understanding of the organization's goals and values, combined with the ability to communicate them clearly, is critical.

Interpersonal and Relationship-Building Skills: The role requires excellent interpersonal abilities to collaborate effectively with HR and communications teams. Confidence in engaging with senior executives and explaining communication strategies is also key.

Creative Thinking: The ability to develop innovative communication strategies is vital for capturing employee attention and driving engagement.

Digital Proficiency: Familiarity with digital tools, including video communication platforms, is crucial. Knowledge of information technology and modern communication methods will enhance effectiveness.

Sector Knowledge: A solid understanding of the specific sector you operate in—whether private, public, or voluntary—can significantly impact your ability to create relevant and impactful communication strategies.

Key Internal Communication Tools and Channels

The definition of internal communications encompasses the tools and channels that facilitate the flow of information within an organization. Key tools used for internal communication include messaging platforms like Slack and Microsoft Teams, which allow for quick, informal conversations and collaboration among teams. These tools enable real-time communication, ensuring employees stay connected regardless of their location.

Email and newsletters are also essential for sharing formal updates, company news, and important announcements with a broad audience. These tools help ensure consistency and clarity in communication.

Video calls, through platforms like Zoom or Google Meet, have become increasingly important for remote teams, providing face-to-face interaction for meetings, brainstorming sessions, and team check-ins.

Internal websites or intranets serve as central hubs for accessing resources, policies, and documents, offering employees a reliable place for information and self-service tools. These channels work together to streamline communication and enhance employee engagement. 

Best Practices for Effective Internal Communication

​To improve internal communications within an organization, implementing best practices is crucial. One key tip is fostering transparency. Open communication builds trust and keeps employees informed about important decisions, challenges, and changes within the organization. When employees feel they are kept in the loop, it increases engagement and morale.

Another best practice is providing regular updates. Consistent communication through weekly meetings, newsletters, or digital platforms ensures that employees are not left in the dark about company news or their individual responsibilities.

Additionally, creating a feedback mechanism is vital. Encouraging employees to share their thoughts on communication practices allows the organization to continuously improve and address any gaps. This can be achieved through surveys, suggestion boxes, or team discussions.

By focusing on transparency, regular updates, and feedback, organizations can foster a more communicative and productive workplace. These practices help ensure that all employees feel heard, valued, and well-informed.

Internal Communication Goals for Every Business 

Internal communications goals vary depending on the size and structure of a business. For startups, the primary goal of internal communications is fostering strong team collaboration and alignment with the company's vision. Clear, informal communication helps employees feel connected to the mission, especially in fast-growing environments.

For mid-sized companies, internal communications goals focus on scalability. As teams grow, clear and consistent communication becomes crucial for ensuring everyone stays on the same page. These businesses may prioritize setting up formal communication channels like newsletters or intranets to manage the flow of information effectively.

In large corporations, internal communications goals revolve around maintaining clarity across diverse teams and departments. Effective communication strategies focus on keeping employees informed about company-wide initiatives, policies, and changes. With multiple layers of management, it's essential to provide structured communication to ensure consistency and alignment across the entire organization.

In all cases, internal communication goals aim to improve employee engagement, clarity, and organizational alignment. 

Real-Life Examples: Successful Internal Communication Strategies 

​The importance of internal communication is evident in companies like Zappos, which has built a strong internal communication strategy to create a positive, collaborative culture. Zappos encourages open communication through regular all-hands meetings and a strong focus on employee feedback. This transparent approach has led to higher employee engagement and retention.

Another example is Starbucks, where internal communications jobs play a vital role in aligning employees with the company's values and goals. Starbucks uses a variety of channels, including their employee app, to ensure that all staff are informed and connected to the brand's mission.

At Google, internal communication strategies are built around an open, inclusive culture, where employees are encouraged to share ideas and give feedback. By fostering transparency and collaboration, these companies have seen improved employee satisfaction, better team collaboration, and stronger company loyalty. These examples show that effective internal communication is key to business success.

Frequently Asked Questions: What is Internal Communications?

1. What is Internal Communications?

​Internal communications refers to the process of sharing information, updates, and messages within an organization to ensure employees are informed, engaged, and aligned with the company's goals. It involves using various channels such as emails, intranets, newsletters, or meetings to foster a culture of collaboration and transparency.

2. Why is Internal Communications Important?​ 

Effective internal communications:

• Enhances employee engagement and productivity.
• Improves collaboration and alignment with organizational goals.
• Supports change management and crisis response.
• Builds trust and transparency within teams.
• Boosts employee morale and retention.

3. What Channels Are Used for Internal Communications?

Common channels include:

• Intranets and internal websites.
• Email newsletters and bulletins.
• Messaging platforms (e.g., Slack, Microsoft Teams).
• Employee apps or portals.
• Virtual and in-person meetings or town halls.
• Digital signage and workplace posters.

4. How is Internal Communications Different from External Communications?

Internal Communications: Focuses on messages shared within the organization to employees and stakeholders.

External Communications: Targets audiences outside the organization, such as customers, partners, or the media.

5. Who is Responsible for Internal Communications?

Internal communications is typically managed by:

• Internal Communications Managers or Specialists.
• HR teams (for employee engagement-related messaging).
• Leadership and senior management (for strategic updates).
  In some organizations, it's a shared responsibility across departments.

6. What are Common Goals of Internal Communications?

• Keeping employees informed about company news and updates.
• Strengthening the organizational culture and values.
• Encouraging feedback and two-way communication.
• Supporting new initiatives, projects, or policy changes.
• Managing communication during crises or transitions.

7. How Does Internal Communications Impact Employee Engagement?

Internal communications directly affects employee engagement by:

• Ensuring employees understand their roles in achieving company goals.
• Promoting recognition, inclusivity, and collaboration.
• Creating opportunities for employees to voice their ideas and concerns.

8. What Skills are Needed for Internal Communications Professionals?

Strong writing and editing skills.

Effective verbal communication and presentation abilities.

Creativity in developing strategies and campaigns.

Digital and social media proficiency.

Interpersonal skills to collaborate across teams and departments.

9. What Tools Can Help With Internal Communications?

Collaboration Tools: Microsoft Teams, Slack, or Zoom.

Intranets: SharePoint, Staffbase, or AgilityPortal.

Surveys and Feedback Tools: SurveyMonkey or Google Forms.

Email Platforms: Mailchimp or Constant Contact.

Analytics Tools: For measuring engagement and effectiveness.

10. How Can Internal Communications Be Improved?

Develop a clear strategy aligned with organizational goals.

Regularly gather and act on employee feedback.

Use multiple channels to reach employees effectively.

Ensure transparency and consistency in messaging.

Train managers to be better communicators and ambassadors of company values.

Start Building Your Internal Communications Team

As your company grows, you can expand the team by incorporating additional roles based on the evolving needs of your workforce.

The right tools are essential to empower your internal communications team truly. That's where AgilityPortal comes in. From tracking message performance and engagement metrics to managing announcements and enhancing collaboration, AgilityPortal is designed to amplify the impact of every IC role. Its powerful features—like real-time engagement insights and customizable dashboards—streamline your internal communications strategy and make your team more efficient.

Start assembling your ideal IC team with these roles and let AgilityPortal help you unlock the full potential of internal communications, transforming how your workforce connects and collaborates.

Try our powerful internal communication app now

Summary: Why Strong Internal Communications Are Essential

Strong internal communications are essential for fostering a productive, engaged, and aligned workforce. 

When organizations prioritize clear, transparent communication, they enhance collaboration, improve employee satisfaction, and ensure everyone is working toward shared goals. Effective internal communication fosters trust and minimizes misunderstandings, leading to better decision-making and higher morale. 

By investing in strong communication strategies, businesses can create a more cohesive and motivated team, driving growth and success. Ultimately, organizations that focus on internal communication set themselves up for long-term sustainability and a positive company culture, where employees feel valued and informed.