​The goal of every organization is to have motivated, enthusiastic employees who enjoy what they do. Every organization wants employees that are ready to put their all into their work every day. Simply put, a motivated employee is a priceless resource for your business.

You want your staff to be equally enthusiastic and engaged, whether they are based in the office or working remotely. But it's difficult to make sure everyone is completely engaged when you're dealing with a distributed workforce with a variety of working styles. If your organization's success is your goal, you must first master your company's internal communications.

How does authenticity impact communication

The foundation of any successful relationship in an organization is built on honesty. In order to strengthen internal communication, honesty and openness must be the foundation of your connection with your staff. An organization's high levels of motivation and involvement are a reward for leaders who can establish confidence throughout the organization. How can you cultivate a culture of authenticity? 

Straight talk is the best approach. In order to make bad news and requests easier to swallow, internal communications departments would often sugarcoat them. Openness and directness, on the other hand, are always preferred. It's important to be honest, and open with your employees when you're asking

 Build Hype Around New Information in the company.​

Remember that you should not get caught 'withholding' information or keeping your staff in the dark. Be honest and inclusive. You can find a lot of examples where a number of PR disasters are sparked by top management's failure to keep employees informed. 

However, a little mystery and intrigue can actually work in our favor in some cases.

For instance, you take inspiration from a well-known strategy employed by Apple is to keep their product debuts and announcements under wraps until the last minute, creating a media frenzy and second-guessing for months in advance. 

A lot of people don't like the hype that they generate, yet it works. The world is aware of Apple's press conference dates as soon as they are announced.

Try to develop suspense and anticipation before announcing anything wonderful, like a new product line, a new office location, or a new initiative. An efficient way to communicate "coming soon" is by the use of hints; even better, use an ambiguous or difficult-to-decipher logo or object. An internal communication platform like AgilityPortal can help you to do this.

Take advantage of piggyback marketing

Piggyback marketing is a marketing strategy that occurs when one producer (the carrier) contributes to the sales of another company's products by using its international distribution networks (the rider). If you do it without any mistakes, it can have a significant impact on the company's bottom line. The practice of "piggyback marketing" is nothing new; it has been around for quite some time.

This is a method where an international business agrees to distribute the products of a local business that sells in other nations. Access to market data is granted to a business that offers the option to mix its products with those of other businesses. Products can now be sold all across the world more easily thanks to this method. The exporter retains complete control over the creation of such variables as price, brand, and advertising. To succeed, piggybacking is most effective when the overseas customer seeks out things that the domestic supplier does not offer.

Partnering typically involves a larger organization that is also more internally focused. When it comes to range, they frequently compliment each other and don't compete with each other. If you're looking for a low-cost technique for entering new markets, piggyback marketing is your best option.

Use employees as an internal communication resource

It is possible that you may not be aware of this or utilize it well; your employees are a tremendous internal communications resource.

We have seen a shift from businesses to customers, and it has been one of the most significant marketing shifts in recent years. According to Nielsen Global, 83 percent of respondents across 60 countries stated that they believe the recommendations of friends and family. 66 percent of the public's views were expressed on internet forums.

Don't underestimate the power of including your workforce in your internal communications strategy. In some cases, obtaining employee input and ideas might be a challenge; but if the correct motivation and culture are in place, the outcomes speak for themselves.

Make your communication goals clear

Having a defined set of goals and tasks for each employee is essential. Despite the fact that these are generally introduced during the onboarding process or as part of a transformation plan, they must be re-established during times of crisis when the goalposts keep shifting. 

Employees can easily become sidetracked and disengaged if their roles aren't clearly defined.

It's not always easy to get people on board with a new direction. Organizational change can lead to widespread demotivation if employees aren't made aware of how their roles are changing. 

A study by Gartner shows that more than 80% of transformations in major organizations fail to fulfill their goals. Change is always difficult, but it is possible to make it easier by offering clear examples and practical tales on how the new processes should be implemented. 

In a nutshell, demonstrate rather than tell.

Show Employee Reactions to Organizational Change

Watching other people, especially "regular" people, and enjoying their emotions or interactions on screen has become a peculiar but obvious fascination for modern audiences (and particularly the millennial age). As the popularity of reality TV shows and flash mob films attest, the main draw of these campaigns is in how individuals respond to them. We are spectators taking in a performance.

Organizations throughout the world are taking advantage of this curiosity and leveraging it for commercial goals, with viral campaigns concentrating on startling, frightening, or terrifying average people and capturing their reactions.

Using one of its most well-known and beloved characters and filming the emotions of innocent bystanders, Disney pulled out an impressive public trick.

Employers may need to make accommodations for employees during times of organizational change, according to a HR expert. This may involve adjusting targets or expectations for deliverables, with the understanding that employees need to focus on learning their new roles. In addition, it's important for managers and business leaders to remind employees that this change is not an inconvenience, but a way for employees to learn new skills and succeed in other areas of the business.

It's always important to show empathy, make the conversation a two-way dialogue so that you're working together towards a solution, and reiterate the outcome of the change that is proposed. 

Use gamification for internal communication

Is it possible to resist treasure hunts? No. Gamification, competition and an activity that gets employees to think outside of their day-to-day work can have a tremendous impact on employee engagement.

Since social media's global reach is so great, many businesses have been successful in pulling this off on a global scale, such as Nike, which had 20 pairs of sneakers autographed by NBA player Kobe Bryant hidden throughout the world in a treasure hunt for Kobe 11. 

Fans scoured the cities in question for clues provided by the sports giant's basketball Twitter account, and the sought-after shoes were soon in circulation.

Keep communications simple

​It's only natural to use a "business-like" voice and tone when designing communications that are professional yet neutral, appealing to a wide range of employees, and adhering to the parameters of compliance, inclusiveness, and brand.

Customers and staff are increasingly demanding a more "down to earth" approach to their communications. We can also stop hearing it if we're repeatedly exposed to a more corporate, dry tone of voice. So, why not experiment with a "plain speak" tone and voice in your next campaign? It can help you to convey your message without making the process boring.

Encourage teamwork

​When employees work together, productivity rises, and morale soars. 

You'll enjoy numerous benefits by bringing together both office-based and remote staff to collaborate on various projects and strategies. As a result of increased efficiency, many companies integrate coworker cooperation into their internal communication strategy.

There are a plethora of innovative methods for enhancing communication within a company. Never make the mistake of assuming that everyone has the same information at their disposal. 

Scheduled communications are essential for ensuring that every employee is kept abreast of company developments. It's helpful to have a social space where employees can get together, converse, and exchange information. 

You can use AgilityPortal's internal communication features like social media posts, gamification, and notifications to strengthen internal communication.

Conclusion ​

You don't want your company's communications to earn a bad name for being lifeless and uninteresting. Now it is possible to use a wide range of communication tools and inspiration to build compelling campaigns that will captivate our viewers and hammer the message home to them. 

Don't be scared to challenge the established quo and infuse some life into your interactions if you have something worthwhile to say and share.