Running a successful online business starts with choosing the right e-commerce platform that makes it simple for customers to browse, shop, and checkout seamlessly. 

Whether you're selling products or services, your website is the foundation of your digital storefront, and picking the best platform can make or break your growth.

In 2025, small businesses will have more options than ever, but two platforms will stand out as industry leaders: BigCommerce and Shopify. Both offer powerful tools to launch, manage, and scale an online store but cater to different needs and budgets.

The right platform should make it easy to:

• Build a professional online store without coding
• Manage inventory, payments, and shipping efficiently
• Scale as your business grows
• Optimize for conversions and customer experience

For many entrepreneurs, Shopify consulting services (like those from trusted partners such as DigitalSuits) help streamline store setup, customization, and long-term optimization. 

But how does Shopify compare to BigCommerce regarding pricing, features, and flexibility? Which one is the Best Online Store Platform for Small Businesses wanting to implement an e-commerce store?

In this guide, we'll break down each platform's key differences, pros, and cons to help you decide which is the best online store platform for small business success. 

Whether you prioritize ease of use, scalability, or advanced selling features, we'll help you make the right choice for your brand.

Let's dive in.

What us eCommerce?

Choosing the Right Foundation for Your Business

The digital revolution has transformed retail, giving small businesses unprecedented access to global markets. No longer constrained by the high costs of physical storefronts, today's entrepreneurs can launch, manage, and scale their businesses entirely online—starting with the right e-commerce platform. The platform you choose will shape everything from your store's design and functionality to checkout efficiency and long-term growth potential.

For small businesses, this decision is critical. 

A well-optimized platform can streamline operations, enhance customer experience, and drive sales, while the wrong choice may lead to technical headaches, unnecessary expenses, or scalability roadblocks. Unlike traditional brick-and-mortar setups, where location and foot traffic dictate success, e-commerce success hinges on your digital infrastructure. Your website isn't just a storefront; it's your sales team, inventory manager, and checkout counter.

However, launching an online store involves more than just selecting a platform. Once you've chosen between leading solutions like Shopify or BigCommerce (two of the best online store platforms for small businesses), the next step is integrating seamless logistics. Fast, reliable shipping is non-negotiable for customer satisfaction, and partnering with a cost-effective delivery service ensures your orders reach buyers promptly.

Here's a pro tip: Leverage integrations to save time and streamline operations. 

Many platforms, including Shopify and BigCommerce, sync effortlessly with shipping carriers and fulfillment services—some even offer built-in partnerships.

Whether you're a startup testing the waters or an established brand scaling up, the proper e-commerce foundation—paired with smart logistics—sets the stage for sustainable growth. In the next section, we'll compare Shopify and BigCommerce in depth, helping you decide which platform aligns with your business goals.

Types of e-commerce platforms 

Understanding the distinctions between software-as-a-service (SaaS) and open-source solutions is crucial when selecting an e-commerce platform.

SaaS platforms are cloud-based solutions managed by third-party providers. Businesses subscribe to these services, which include hosting, maintenance, and security. This model offers quick deployment and user-friendly interfaces, making it ideal for companies seeking a hassle-free setup. However, customization is often limited to the vendor's options, and ongoing subscription fees are required.

Open Source platforms provide access to their source code, allowing businesses to extensively host and modify their online stores. This flexibility enables tailored solutions to meet specific needs. However, it demands significant technical expertise for setup, customization, and maintenance. While the Software may be free, hosting, development, and security costs can accumulate.

Key Differences:

• Cost - SaaS involves predictable subscription fees covering various services, whereas Open Source may have lower initial costs but can incur higher expenses over time due to additional requirements.
• Customization - Open Source offers extensive customization through direct code access, while SaaS provides limited customization within the vendor's framework.
• Technical Requirements - SaaS platforms handle technical aspects, reducing the need for in-house expertise. In contrast, Open Source platforms require dedicated technical resources for effective management.

Bigcommerce vs Shopify

1. Bigcommerce

Whether you're a growing startup or an established enterprise, BigCommerce delivers a powerful, all-encompassing e-commerce platform packed with enterprise-grade features. 

As a leading open SaaS solution, it combines the best of both worlds: the simplicity and reliability of cloud-based software with the customization freedom of open-source systems.

• Enterprise-Grade Features, Scalable for SMBs - Access premium marketing, analytics, and design tools—all supported by industry-leading experts.
• Open SaaS Flexibility - Enjoy the low maintenance of SaaS (including built-in hosting) while retaining control over customization—perfect whether you want hands-on management or a more hands-off approach.
• Headless Commerce Ready - Run multiple storefronts across different platforms (like WordPress or DXPs) from a single BigCommerce backend. Focus on crafting unique shopping experiences while BigCommerce handles the complex commerce engine.

No Hidden Costs, Unlimited Growth Potential

• 65+ integrated payment gateways
• 600+ app integrations
• Unlimited bandwidth and extensive file support
• Zero transaction fees (unlike some competitors)

From seamless omnichannel selling to robust B2B functionality, BigCommerce eliminates technical barriers so you can focus on scaling your business. It's not just a platform—it's a growth partner.

Key Features:

• No transaction fees – Keep more of your revenue
• Quick setup – Launch your store in just 9 steps with their guided onboarding
• Unlimited products, storage & bandwidth – Scale without restrictions
• Multi-channel selling – Seamlessly sell on Facebook, Instagram, Amazon, eBay, and Google Shopping
• High-converting themes – Professionally designed for better UX and sales
• Mobile-optimized checkout – Fast, responsive, and secure single-page checkout
• Free SSL & HTTPS – Enhanced security at no extra cost
• Built-in product reviews & blogging – Boost trust and SEO without extra apps
• Advanced promotions – Discounts, coupons, vouchers, and gift cards
• Powerful analytics – Professional reporting tools included

BigCommerce Advantages:

• No hidden fees – Unlike Shopify, no extra charges on third-party payments
• B2B & wholesale-ready – Built-in solutions for bulk orders and business buyers
• Free app marketplace – Many integrations available at no cost
• 30-day free trial – Test the platform risk-free

Potential Drawbacks:

• Sales-based pricing – Costs increase as revenue grows, not based on features
• Limited free themes – Premium themes cost $145–$235
• High payment processing fees – If using BigCommerce Payments
• Expensive premium apps – Some integrations cost $1,000+/month
• Mixed customer reviews – Some complaints about support on Trustpilot

Final Verdict

BigCommerce is a powerful all-in-one solution, especially for B2B, wholesale, and high-volume sellers. It includes more built-in features than Shopify, reducing app dependency. However, watch out for rising costs as your sales grow and premium add-ons.

Ideal For: Brands that want enterprise power without enterprise complexity, especially those planning multichannel expansion or needing advanced customization without coding headaches. 

2. Shopify

Perfect for startups and small brands, Shopify Lite stands out as the quickest way to launch a professional online store. Its user-friendly interface and robust app ecosystem make it ideal for entrepreneurs who want to start selling fast while maintaining room to grow.

Instant Store Setup

• Launch a polished store in hours with 70+ mobile-optimized themes
• No technical skills needed thanks to intuitive drag-and-drop tools

Endless Customization:

• Expand functionality with 6,000+ apps in the Shopify App Store
• High-volume merchants can access premium solutions via Shopify Plus Partners

Omnichannel Selling Made Simple:

• Sell directly on Facebook, Instagram, Amazon, and other channels from one dashboard
• Shopify Lite option lets you add "Buy Buttons" to existing websites or blogs

Product Limitations:

• Max 100 SKUs per product
• Only 3 variant options (e.g., size, color, material)

Scalability Constraints:

• Headless commerce possible but restricted by API call limits
• Transaction fees apply unless using Shopify Payments

• Unlimited product listings - Sell as many items as you need
• Complete website & blog - Use your custom domain for a branded experience
• Built-in payment processing - Accept payments seamlessly with Shopify Payments
• Free SSL security - All stores include HTTPS encryption at no extra cost
• 24/7 customer support - Get help anytime via chat, email or phone
• Promotional tools - Create discount codes and special offers
• Omnichannel selling - Includes POS for in-person sales and Facebook Shop integration
• Shipping solutions - Access numerous carrier integrations and apps
• Multi-channel sync - Manage inventory across Amazon, eBay and other platforms

See all features on Shopify's official website

Advantages of Shopify:

• Risk-free trial - 3 days free, then only £1/month for first 3 months
• Extensive customization - Thousands of apps and themes available
• Streamlined payments - Shopify Payments simplifies card transactions
• No product limits - List unlimited items on any pricing plan
• Transparent pricing - Clear monthly rates with no hidden fees

Potential Drawbacks:

• Additional costs - Monthly fees, payment processing, and premium apps can accumulate
• Basic blogging - Not as robust as dedicated platforms like WordPress
• Platform lock-in - Migrating to another system may require technical work

Our Recommendation
Shopify is ideal for merchants wanting a hassle-free, all-inclusive ecommerce platform. With its free trial and low introductory rate, it's a risk-free way to launch your online store quickly. The extensive app marketplace allows you to add functionality as your business grows.

Before a feature-to-feature comparison, it is necessary to know the philosophies of Shopify and BigCommerce.

• Shopify is renowned for ease of use, an app store having plenty of apps, and utmost importance to simplicity and extensibility of design. Shopify is commerce-friendly in size but is particularly liked by start-ups and mid-sized brands.
• BigCommerce includes robust native capabilities, which is a good fit for big enterprises needing complex customization and growth but not relying as much on third-party apps.

The two options will simplify e-commerce but will do so in ways that impact usability, cost, and future space for growth.

When comparing BigCommerce and Shopify, it's essential to consider their features, pricing, and ideal use cases to determine the best fit for your online store. 

Below is a comprehensive comparison: 

Key Considerations for Your Online Store

Launching an e-commerce store is about more than just selling products—it's about creating a seamless shopping experience that reaches customers wherever they prefer to shop. 

The right e-commerce platform doesn't just facilitate transactions; it provides a complete ecosystem to manage, grow, and optimize your business.

From web hosting and inventory management to payment processing and shipping integrations, selecting the right platform requires careful evaluation. 

Here are the most critical factors to consider:

1. Robust Security Features

As online shopping grows, so do security risks. Your platform must prioritize customer data protection with:

• SSL certification for secure transactions
• PCI compliance for payment security
• Fraud prevention tools to minimize risks
• Regular data backups to prevent loss
  Opt for platforms built with secure, object-oriented programming to ensure strong built-in protections.

2. Built-In SEO Tools

Since most shoppers begin their journey on search engines, your platform should support SEO optimization with:

• Customizable URLs and metadata
• Blog integration for content marketing
• Customer review functionality
• Fast page loading speeds

3. Mobile-Optimized & Responsive Design

With 46% of shoppers using smartphones during their purchase journey (Google, 2022), your store must deliver a flawless experience across all devices. A responsive design ensures your site automatically adapts to desktops, tablets, and mobile screens without requiring separate versions.

4. Scalability for Growth

Even if you're starting small, your platform should grow with your business. Look for:

• Flexible product and inventory limits
• Support for high traffic volumes
• Easy upgrades to advanced plans

5. Omnichannel Selling Capabilities

Modern shoppers expect a unified experience across social media, marketplaces, and your website. Choose a platform that integrates with:

• Social commerce (Instagram, Facebook, TikTok)
• Online marketplaces (Amazon, eBay)
• POS systems for brick-and-mortar sales

Which Platform is Right for Your Business? 

Wrapping up

The decision between BigCommerce and Shopify is based on your business requirements. 

Shopify's ease of use and flexibility make it the best option for small and medium-sized businesses, while BigCommerce high-end seller features are designed for high-volume merchants.

For companies that require professional services with Shopify consulting, companies like DigitalSuits give tailored services to optimize online stores, enhance user experiences, and result in e-commerce success.

In the end, both websites have good weapons to aid businesses succeed in a competitive e-commerce environment — the secret is finding the one that aligns with your business strategy and growth plan.

FAQ: BigCommerce vs. Shopify – Top Questions Answered

1. Which is cheaper for small businesses: Shopify or BigCommerce?

Shopify's basic plan starts at $29/month,whileBigCommerce\text{'}sStandardplan\; beginsat$29.95/month. However, BigCommerce includes more built-in features (like abandoned cart recovery), while Shopify often requires paid apps for advanced functionality—potentially increasing costs.

2. Which platform is easier to use for beginners?

Shopify wins for simplicity with its intuitive drag-and-drop editor and beginner-friendly setup. BigCommerce has a steeper learning curve but offers more built-in tools, reducing long-term app dependencies.

3. Can I sell on social media with both platforms?

Yes! Both integrate with Facebook, Instagram, and TikTok. Shopify has a slight edge with its "Shop" app and smoother Instagram Shopping setup, while BigCommerce offers stronger multi-channel selling for eBay, Amazon, and Walmart.

4. Which platform is better for SEO?

BigCommerce has stronger native SEO features (automated sitemaps, URL customization). Shopify requires apps like Yoast for similar optimization. Both support blogs, but BigCommerce's built-in tools save time. 

5. How do transaction fees compare?

Shopify charges 0.5–2% transaction fees unless you use Shopify Payments. BigCommerce has zero transaction fees on any payment gateway—a major cost-saver for high-volume sellers.

6. Which scales better for fast-growing businesses?

BigCommerce excels with unlimited products, variants, and API calls. Shopify caps variants (100 SKUs/product) and throttles API requests, making BigCommerce better for complex catalogs or rapid scaling.

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